2 Brands, 1 Team, Healthier Firms as Affinity Consulting and Lawyerist Join Forces

Today Affinity Consulting Group, LLC, the leading consulting firm helping legal organizations find better ways to work, proudly announces the merger of Affinity with Lawyerist Media, LLC, the go-to resource for small law firms building healthier businesses.

Both companies focus on helping and advising legal organizations to build better businesses. Affinity works with firms of all sizes offering customized “done for you” solutions for everything from business strategy to implementing technology and system solutions. Lawyerist, on the other hand, focuses on guiding solo and small firms through its community programs and “done with you” approach.

Together, these two powerhouses provide an impressive team of industry experts capable of helping law firms and organizations of all sizes and at every stage of business build healthier companies. This premier team is ready to help legal teams:

  • Define (strategic consulting and teaching)
  • Build (business and technology implementation)
  • Perfect (ongoing training and business coaching)

“We see tremendous opportunity,” said Debbie Foster, co-founder and Managing Partner of Affinity Consulting. “We are excited about the exceptional services both brands offer the legal community. This merger allows us to meet every firm where they are, dissect their issues, and provide them with the exact level of service they need—whether it's developing a business strategy, implementing technology, or ongoing coaching and business support.”

All members of the Lawyerist team, including CEO, Stephanie Everett, and co-founder and former CEO, Aaron Street, are joining the Affinity team. While the teams will operate under one company, the Lawyerist brand and its services will remain the same.

“It might not look like much has changed for many of the lawyers in our community, but they will all benefit from the additional expertise and resources the Affinity team brings to the table,” said Stephanie Everett. “Affinity’s resources will allow us to build more tools and services to help small firms build future-focused firms.”

Affinity Consulting and Lawyerist will continue to offer their current services as leadership explores new ways to expand services and value to clients by employing the best of both brands. The beginning of 2023 includes The Small Firm Roadmap Revisited, the second edition of Lawyerist’s best-selling book, and a new podcast, Powerful Leaders No Apologies, a show focused on women in legal owning their power and changing the world.

About Lawyerist Media, LLC: Lawyerist offers resources to small firm owners through
its top-visited website; leading weekly podcast; best-selling book, The Small Firm
Roadmap; and paid coaching community, Lawyerist Lab.

About Affinity Consulting Group, LLC: Affinity Consulting is the national leader in
strategic business consulting and tech implementation for legal organizations. Affinity
Consulting works with law firms and legal departments on strategy and technology
engagements that align stakeholders, leverage technology, drive profitability and
improve how work gets done.

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